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How Streaming Is Changing the Music Industry

Last Updated: 03 November 2026
Originally Published: 21 September 2015

Let’s face it, we all know that streaming is becoming increasingly popular and that with the recent launch of Apple Music the competition is increasing, however how is that actually impacting upon our artists? Many artists may be getting more exposure and fans now have the chance to discover new artists in a way previously not possible but the bottom line is that the income received is decreasing at a rapid rate.

With the rise of streaming, digital downloads are dying a rapid death and the past year has seen the number of downloads decline at a rate which is over double that at which CD sales are dropping. With many questioning why gigs and merchandise continue to increase in price, we’ve put together an infographic which looks at how streaming is changing the music industry and how it’s really impacting upon our bands and artists:

London Speaker Hire’s 2015 infographic on music streaming, physical and digital sales, and artist income
Infographic by London Speaker Hire, 2015. Select the image to open a larger copy.

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